On the one hand, operators must run multiple networks (2G, 2.5G, 3G, IMS), and somehow have a unified set of service offerings across these networks for their subscribers.
Operators are under pressure
There are also new networks with new capabilities, such as IMS, to consider and challenges from new entrants with new delivery mechanisms (WiMAX, VOIP, and so on).
On the other hand, many services are becoming ubiquitous (Voice, Prepaid, SMS) and ARPU for these services is under attack. So:
The service development and delivery mechanisms of the past are not flexible or powerful enough to provide answers to these questions. A new approach is needed.
A new approach to service development and delivery
Operators need to maximise the return on investment in their existing networks and services, whilst at the same time reducing the barriers to future innovation. They need to embrace new networks and technologies, whilst at the same time minimising the impact on their subscribers of migration to these new networks and technologies.
…there is a forward-looking imperative brewing. In operator surveys, the need to accelerate time-to-market for new services consistently comes out as a top driver for the acquisition of new service creation and delivery technology.
Vol 4 No 4
Operators need the ability to make new products by re-using existing products (and/or components of products) and augmenting existing products.
In order to bring new products to market more quickly, operators recognize they need service reuse as part of the mix. Operators are interested in new service creation and delivery architectures that support the assembly of telecom products from re-usable service components.
Vol 4 No 4